Ask yourself these questions…
- Is your copy working hard enough?
- Is it engaging visitors in a personal way?
- Does it offer them the 'perfect solution'?
Aha... two nods and a shake there...
Are you thinking the same as him?
Now imagine this…
Your freelance writer steps into the picture - gets up to speed fast on you and your project then creates vibrant, persuasive copy that fits seamlessly with your strategy. Copy that talks one-to-one with your customers, includes all the facts you want to deliver, takes your project from idea to reality quickly and achieves your goal.
Meantime, you focus all your attention on other important aspects of your plan.
How good does that sound?
Creating effective copy is like skilfully choosing the right wine to go with your favourite meal.
You look for something that has ample body, with hints of intense aromas and surprising highpoints. Together they blend into just the right vintage, that balances beautifully with your delicious food, teasing all your senses and evoking sensations of a perfect dining experience.
Why writing copy is very similar.
The vital ingredients are the words; determining if you need something exuberant or more velvety & elegant, fusing them together with some unexpected twists and startling specifics. The combination then melds into just the right balance of tone and approach, caresses the emotions of your clients and convinces them that you and your product or service are the perfect choice.
Is this what you need?
Then I can help you achieve it. Dynamic copy supports your business & marketing strategy, grabs attention and triggers that all important action you want people to take.
Remember your customers don’t buy products or services; they buy the benefits these are going to bring them. Give them copy they enjoy reading - something solid, easy to understand but with a dash of personality and zing. Convince them your product or service is a must-have and your market share will soar.
Cartoon courtesy of Dale Neseman, freelance editorial cartoonist. ©2014