Ask yourself the following?
- Is my copy working hard enough?
- Does it 'hook' my visitors?
- Is it telling them what they need to know?
Aha... two nods and a shake there...
Are you thinking the same as him?
We can help you create dynamic copy that supports your business strategy, grabs attention and triggers that all important action you want people to take.
Customers don’t buy products or services – they buy the benefits these are going to bring them. You need to tell them clearly what these are, without using beige, patronising corporate-speak. Give them copy they enjoy reading; something solid with a bit of personality that convinces them your widget or service is a must-have and your market share will soar.
Cartoon courtesy of Dale Neseman, freelance editorial cartoonist. ©2013